Play Gradient Light Strips for TVs way too short!

Any one else think the Phillips Hue play gradient light strips for TVs are way too short to install per the Phillips Hue installation video below? For example, to install the strip about 2 inches in from the TV’s edge per the video on my 70" flat screen would take about 120" of light strip, but Phillips markets their 65" light strip as the one for 70" TVs. Even the largest play gradient light strip for TVs offered, 75", is way too short.

Am I missing something here.

Thanks,
Todd

Phillips Hue play gradient light strip TV installation video: