Hue dimmer switch vs ios app

Hi everyone,

I have one issue with philips hue bulb which irritate me for some time.

When I turn off the hue bulb with the hue dimmer switch and turn it on again with the hue dimmer switch, the brightness is the same.

When I turn off the hue bulb with the ios app and turn it on again with the ios app, the brightness is the same.

When I turn off the hue bulb with the ios app and turn it on again with the hue dimmer switch, the brightness is immediately set to full brightness and my wife, daughter, five neighbour’s dogs, twelve random birds outside and probably also Sauron are awaken!

Could you please help me to understand how can I prevent such misery in the future?

Thank you very much
Brano