Can LIFx bulbs be added to Hue groups/rooms?

Unsure if I’m doing something incorrectly and there’s no mention of how to do so or if it’s even possible or not, but I have a mostly Philips Hue + Hue bridge v2 light setup and recently acquired two LIFx bulbs that I would like to add to rooms I’ve already established in hue essentials.

Is this possible at all? If so, what steps in what order would I take to accomplish this?

Thanks in advance!