Can connect lights via bluetooth but not wifi

I recently purchased 8 Philips Hue Smart 6 Inch LED Downlight devices for a kitchen/living room remodel. My contractor installed them oddly, so I can’t really pull out the individual lights (no idea why, I’m equally annoyed about it). None of the lights can connect the my Hue Bridge. I recently downloaded the Hue Essential app and sprung for the upgrades. This app allows me to connect to these lights via bluetooth, but it can’t connect them to the wifi bridge. Which means I can’t pair them to my Alexa devices, which was a primary motivation for purchasing the lights.

Is there a way I can get the app to connect to the lights via bluetooth and then connect them to the bridge?